As a former journalist, I have a hard time publicly endorsing anything political.
I know, old habits die hard.
But I can't resist sharing this e-mail marketing message from the Bernie Sanders campaign, which features Ben Cohen and Jerry Greenfield of Ben & Jerry's fame.
Regardless of where you stand politically, it's brilliant in its execution.
It's written with personality.
It has humor.
And it has a simple, easy-to-understand call to action.
In short, it does for advocacy messaging what Ben & Jerry's does for ice cream -- it's a delightful experience that leaves you wanting more.
Thanks to The NOW Group for sharing this example.